business plan italian restaurant

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Business plan italian restaurant executive resume writing service uk

Business plan italian restaurant

Proper labeling and rotation techniques, accompanied by ample storage facilities will ensure that high quality prepared product will be sufficiently available to meet the demands during peak business hours. Replenishment and ongoing preparation will continue during off peak business hours. Jeff Wright will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands.

Ordering schedules will be staggered with perishable products being ordered multiple times per week to preserve freshness. Standard grocery and supply orders will be ordered less often, according to a predetermined schedule and storage capacity. Wright will rely on operational checklists to verify that each work shift has been properly prepared for and to insure the operational standards are followed before, during and after work shifts. The restaurant layout, including the dining room, kitchen and serving line, has been designed for efficiency and flexibility to accommodate the fluctuation in customer traffic and peak meal periods.

Upon arrival, guests will be greeted immediately by either the assistant manager or a server and asked for the seating preference. Drink orders will be taken and guests can munch on our complimentary rolls. The grill cook will use the printed ticket to keep track of orders and place the meal under the heating lamps until the order is complete. The kitchen preparation line has been designed to be operated by a minimum staff of 1 line cook and a maximum of 4 cooks.

This design allows line staffing to be adjusted to the business volume. Shift changes for all staff will involve cleanup, restocking and preparation. All monies will be settled at the end of each shift. The closing shift will involve designated closing duties that will leave the restaurant clean and fully prepared for the next day. The industry is highly fragmented: the 50 largest companies hold just 20 percent of the market.

Because of their years of experience combined with their existing catering business, Jeff and Betty Wright have established relationships with qualified suppliers. These suppliers can provide reasonably priced products, delivered according to the schedule.

The Wrights will practice sound management procedures in order to control costs, insure quality of product and provide friendly customer service. The following systems will be used by management:. Order Guide: The restaurant will use an item specific order guide to track order history and maintain designated levels of product in inventory.

Weekly Inventory: Management will conduct a weekly inventory to determine valuation for use in the preparation of weekly profit and loss reports. Daily Inventory Tracking: Daily inventory will be taken on specific items. Movement will be compared to sales data to ensure designated products have been properly accounted for. With a limited staff, it is crucial that the Wrights remain current with daily cash outlay.

The purchase of a POS system will immensely help them with these daily administrative reports:. Daily Cash Control. Sales and receipts recorded by the POS system will be compared to actual cash and credit card deposits on a daily basis. Cash, debit card and credit card receipts will be deposited in a deposit. Weekly Prime Cost Report. Jeff Wright will prepare a weekly report that shows the gross profit margin after cost of goods sold and labor cost has been deducted from the sales revenue. A part time bookkeeper will process and record invoices and credits daily.

Reports detailing cash expenditures, payments by check, and accounts payable transactions will be readily available. Check disbursements will be prepared by the bookkeeper. Check signing authority for the general operating account will be given to the general manager. Payroll Processing. Payroll checks will be issued bi-monthly.

Payroll will be processed by a payroll processing service. This could potentially become a large portion of gross sales. The Wrights are targeting Year 2 and at that point, a sales agent would be hired to directly market the products for daily delivery or catered functions. On a typical day in America in , more than million people will be foodservice patrons. National Restaurant Association. First Research. The industry consists of full-service restaurants FSR and limited service eating places, which include quick-service restaurants QSR ; cafeterias; buffets; snack bars; and nonalcoholic beverage bars.

This industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated i. These establishments may provide food services to patrons in combination with selling alcoholic beverages, providing carry out services, or presenting live nontheatrical entertainment. Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing.

Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is labor-intensive. Wages form a significant proportion of operating costs. The existence of a statutory minimum wage in most states increases the need for players to keep other costs as lean as possible, which in turn increases the importance of suppliers.

Data Monitor. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. Among FSRs, most establishments focus on Italian cuisine, steak, or seafood.

Hamburger joints make up a majority of QSR locations, along with pizza parlors and sub sandwich shops. In FSRs, waiters take orders, serve beverages and meals, present the check, and process payment. FSRs include casual dining full bar ; family dining limited bar ; and fine dining establishments. Because the restaurant industry is highly competitive, site selection is critical: companies may consider population density, household income, competition, visibility, accessibility, and traffic.

Companies carefully manage inventory of perishable food products, such as fresh seafood and dairy goods, to reduce losses due to spoilage. Computerized information systems can improve and link food preparation and serving operations. Touch screen ordering programs ensure accurate communication of customer orders. Timing systems monitor meal progress and can alert staff if an order is running behind schedule. Reservations programs maximize traffic flow and seating.

Inventory management systems track supply levels and can help reduce waste due to spoilage. Cost accounting programs help companies determine the profitability of individual menu items. Handheld point-of-sale POS devices allow servers to place orders and print checks tableside, improving accuracy and reducing ordering time. Some handhelds can also print customer checks and process credit card payments. THR will appeal to a broad base of consumers in both the residential and business community.

The location selected for THR was chosen primarily to appeal to the growing number of households in the area. US Census. For the past 10 years, Jeff and Betty have been catering part-time. Their home-style menu is very popular with family reunions. More often than not, the couple gets asked to open a restaurant full-time so that patrons can return again and again. Through Constant Contact an online marketing program the couple has stayed in touch with their host and hostesses, and has been asked to return to provide catering services to several repeat events.

Home-Style Catering as also grown by word of mouth. The couple also co-authors a home-style blog — attracting foodies nationwide and globally, swapping recipes, compiling the most sought after home-style comfort recipes, and identifying current trends, for example, providing expanded menus for children and for those with food allergies. The Wrights already have a customer base through their catering business and local blog visitors.

These customers will be the first to be contacted when they announce the grand opening of the brick and mortar restaurant. Jeff and Betty Wright selected the subject area for its restaurant primarily because of its location to the very busy intersection of Cherry Street and Camp Bowie. This will encourage families tired from a day of work to stop in for a home cooked meal they can enjoy — without the cleanup! The Benbrook area is in great need of a family style restaurant.

US consumer spending on services, an indicator of restaurant sales, rose 1. The average US retail price for diesel and regular gas, which influences discretionary consumer spending on eating out, rose US tourism spending for food services and drinking places, an indicator for restaurant revenues, increased 6.

Consumers believe that meals at home are healthier and higher quality than eating at restaurants. At THR, we will position ourselves as the premier home-style restaurant by preparing quality home cooked meals with simple wholesome ingredients. Jeff and Betty Wright will also provide home cooked fare that appeals to the current trends of healthier food and offer menu selections which will appeal to this group.

THR will be positioned as the premier traditional home-style restaurant. We will do this by providing quality home style meals, prepared with quality ingredients at a reasonable prices. Customers will enjoy the quaint surroundings inside with the wood tables and checkered table cloths. Our restaurant will provide a relaxed atmosphere and when customers walk in they will be greeted by warm smiles and greeted just as they were arriving home.

The chains have tried to create home-style restaurants but where they have failed is in the personal aspect of the business. And in light of this, a handful of chain restaurants are beta testing self-pay tables! Our customers will enjoy our standard menu fare, along with seasonal menus so that we can better take advantage of cost savings and stay current with some of the food industry trends. At THR we plan to be the premier restaurant to work for as well. In fact, according to the Restaurant Association, nearly half of all adults have worked in the restaurant industry at some point during their lives, and more than one out of four adults got their first job experience in a restaurant.

At THR we believe that our restaurant will provide job opportunities both for the entry level applicant was well as for the part-time worker searching for flexibly in job hours. We will pay our employees a competitive salary and believe we can do so by meticulously keeping our records, including daily review of the Prime Cost Report, and utilize Cost Accounting Systems, to prevent inventory shortfalls.

We will be proactive with our employees by scheduling regular performance reviews, and provide bonuses and other incentives to motivate our staff. We will also provide our employees with the most current training programs regarding safe food handling, and worker protection. Additional information regarding our employees is explained in Section 6. THR will also remain current with current industry marketing tends.

In addition to a website with our menu, map and driving directions, we will also have a Facebook page and utilize other social media such as Twitter. We will team up with Groupon and Yelp. Tactics: First create awareness— our signage on the front of restaurant will bring customers to us and once inside, we will immediately acknowledge the customer with the warmest and most sincere greeting and begin the service process anticipating repeat customers.

Programs: Provide employee training on customer service and retention; offer ongoing training programs for employees keeping them current on industry trends and food safety. Employ Mystery Shoppers. Employ the use of surveys both at the table and online.

Because of our current expertise with vendors, and our excellent credit, we can negotiate better credit terms than say someone brand new starting a restaurant. We will also be able to keep our menu reasonably priced by offering menu items that take advantage of seasonal produce further reducing price. Finally we will keep our prices in check by meticulous monitoring of our controllable expenses — keeping close eye on our Prime Cost Report and Inventory.

By initially employing family members who will work for lower and reduced wagers, for example, we can further reduce our controllable expenses. We truly believe that your business is not only as good as your products meals but the quality of your staff as well. Our staff is a reflection of us. The market demand has never been greater for food that is healthy, economically priced, and great tasting. This is the last market with wide open potential for growth to the American consumer.

Traditionally, pasta has been consumed in fine restaurants, usually in a more formal or sit down atmosphere at medium to high prices. As pasta has moved to the center stage as a product that both tastes good, and is good for you, Pasta Express has positioned itself to provide the services in demand by the American consumer; a variety of healthy pastas, moderate price and very good taste. The basic focus is to provide the consumer with a healthy, quality meal which is economically priced.

This is a concept that will never grow old. Pasta Express is a franchise system of fast food pasta restaurants with dine in, take out and delivery service, with ongoing support from the national franchiser. National assistance includes; site selection, restaurant design, comprehensive training, support of ongoing operations through marketing assistance, quality control programs, research and development. Any all store openings after initial three will not have any franchise fees.

The national Pasta Express chain was established in with the opening of the original Pasta Express in Freemont, Mi. The company has been franchising since Recent growth has been in the Detroit area where there are currently 12 stores in operation.

Pasta Express has signed master franchise agreements in Wisconsin, Texas, and Indiana to open stores within the next ten years. There are currently restaurants opened and operating in each of the areas. Thomas McAffee has worked in Computer Systems management for the last fifteeen years. He does not have any restaurant ownership experience. Carol McAffee has worked in a retail environment for over three years and in a doctor's office for the last year.

She has attended Wayne County Community College. She does not have any restaurant ownership experience. Pasta Express is a fast food pasta chain that focuses on the drawing power of an Italian restaurant that meets the needs of people on the go who still want a healthy product at reasonable prices. For many years, the only place you could get a variety of quality pasta was a sit down Italian restaurant that was much more expensive and did not meet the needs of the customer who is in a hurry.

The Pasta Express menu is centered around pasta dishes, with a variety of sauces. The majority of the sauces are cooked on site from Pasta Express recipes. For diversity, Pasta Express also offers individual pizza's in some stores , a line of hot Italian sandwiches, and a good selection of salads.

The Pasta Express menu items are available for dine in, carry out, and delivery. Pasta Express also carries a large party, or catering, menu. The service is exceptional. The 1 goal of each employee will be customer service and satisfaction.

Pasta Express believes in the old fashion motto "the customer is always right". In today's society where customer service is often lacking, Pasta Express will structure the business to provide the best service possible in a friendly, helpful atmosphere. Pasta Express will draw on the Jordan communities reputation as growing upper middle class community with a thriving old fashion downtown area. The Pasta Express franchises are structured to operate in areas with populations of a minimum of 25, people.

There are no physical limitations to the market area since the Jordan area is well served by several major roads, and interstate 75 and M Pasta Express relies on customer volume with no specific major customer groups. However, the customers can be categorized as:. Pasta Express is structured to operate in strip mall type locations.

The corporate headquarters provides detailed site selection assistance, including lease negotiations. Pasta Express is designed to function in a 1, square foot store. A drive up window can be utilized if a suitable site for such is located. Pasta Express's staff will be divided into three functional areas, Operations, Administration and Marketing. Each division will be headed by one of the principals:.

The national trend for eating out has increased over the last five years and will continue into the future. In , the amount of money spent on eating out was equal to what was spent for consumption inside the home. The is the first time that consumers spent as much for "eat out" food as they did for "at home" food.

According to the American Demographics magazine, in year , spending on restaurants and take out food overtook the nation's grocery bill. The recent health oriented menu options added to national chains like Taco Bell, Subway, and even McDonald's, point to the nations desire for healthy food.

In an analysis of casual dining Restaurant Business magazine noted that baby boomers, and others, are coming face to face with the realization that youth is ephemeral. With that realization has come the emphasis on healthy dining alternatives like pasta. The Jordan area has a very good mix of retail and industrial businesses along with a combination of single family homes and apartments. There are also two high schools, one university, and one community college in the area. There are many competing, well established food outlet in the area, however, few of them are currently providing a similar product all the same price point.

The customers for restaurants in the geographical area served by Pasta Express,Jordan, can be categorized as follows:. There are several identifiable characteristics of the market area that determine the segment as listed. Since this area is rapidly growing, as opposed to mature, there are new home buyers who tend to have families and dine out often.

According to American Demographics Magazine baby boomers and their families eat out an average of four times a week. Within the Jordan and Jordan areas, there is a good mix of retail, office, and industrial trade. This should provide Pasta Express with an opportunity for a good luncheon business.

There are two high schools within the Jordan Hills boundaries, along with one university. In a neighboring community, there is a large community college. This should give the Pasta Express an opportunity at capturing some of the young adult market. The final group, adults over 50, dine out an average of 2. Pasta Express can satisfy their needs. The strategic goals and plans for Pasta Express are based on the following assumptions:.

The restaurant industry in the United States has been characterized by rapid change. During the 50's and 60's, dining out was quite a new experience to a country feeling the affects of postwar affluence. Also, the various wars have increased the awareness many Americans have with foods from different cultures. This has spawned a trend toward restaurants featuring food from Europe and Asia. An American original, the diner, spread across the country and soon evolved into chain restaurants operated by local, regional, and national corporations.

During this period, a newrestaurant concept grew up from the local hamburger stand. The fast food restaurant was started from such humble beginnings and quickly multiplied. Over the next two decades fast food matured and changed at the same time to meet the changing tastes of the public.

While fast food chains experienced significant growth, restaurants evolved also. During the late 60's and 70's, "natural" food restaurants became popular only to give way to nouvelle cuisine in the 80s. The trend in the 90s is to healthy food, low in fat, cholesterol, and sugar. The national restaurant industry includes approximately , restaurants plus , fast food restaurants according to the National Restaurant Owners Association NROA.

NROA estimates that combined restaurant sales reached 4. The local market reflects the national trends. As pasta has moved to the center stage as a product that both tastes good and is good for you, Pasta Express has positioned itself to provide the services in demand by the American consumer; a variety of healthy pastas, moderate price, and very good taste. The number of restaurants will grow at an annual rate of 7.

Department of Agriculture. The growth can be attributed to many factors such as a continued trend toward two worker families, thus eating out more for lunches and having little time to prepare a meal after work. The biggest potential for growth involves food prepared for consumption, or take-out food. As the name, Pasta Express, implies, we are positioned to take advantage of either market segment.

The local Jordan area will experience a growth rate above the national average due to the rapid growth of the population throughout Langston county. Numerous subdivisions are being developed along with major construction of retail and multi family housing in the downtown Jordan area. The restaurant industry is in a rapidly growing phase. Although this growth trend means opportunities for increased sales volume and higher profit margins, overhead must be closely monitored. The importance of quality control, purchasing, low overhead, advertising and marketing cannot be overstated.

At all of the Pasta Express franchise locations, customer loyalty has been developed through its excellent service and popular menu. Attention must be paid to trends, however, and changes should be made early in both the menu and decor before customers become bored and move on to another experience.

Pasta Express is structured to present excellent tasting food at reasonable prices. This figure is somewhat higher than industry standards for the same type of menu, however, Pasta Express strives to maintain affordable prices. Pasta Express will keep menu prices at reasonable levels to attract the largest share possible from its demographic base. Pasta Express will market food and service of its restaurant using a custom designed campaign by the Franchiser.

Advertising campaigns will utilize newspaper and direct coupon marketing. Pasta Express will also market its catering or Pasta trays through the same advertising means. Life and Style News : Advertisements and flyers will be distributed through the newspaper on a regular basis.

Mini Market Share : Advertisements will be place periodically by the Franchisor in this mailer package. Bounce back Flyer's and coupons : will be put in every customers food order to help create return business. Downtown Jordan Promotions : Advertising campaigns will be done on these special yearly events:. Pasta Express will have intense direct and indirect competition in the Jordan market for the food dollar.

City records show that there are a number of businesses listed in the broadcategory of restaurants. Of these, many feature some form of pasta as a menu item. Additionally, a few Italian restaurants are listed each with several pasta items. The main competition for the fast food dollar will come from the pizza chains and the national fast food chains such as McDonald's, Kentucky Fried Chicken, Arby's, etc. The Dairy Bar, High St.

Mostly dine in with some take out. Gringo House, W. Dine in restaurant.

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Get this complete sample business plan as a free text document. Download for free. Sigmund's Gourmet Pasta Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.

Start your own pasta italian restaurant business plan Start your own business plan Start planning. Get the Bplans newsletter: Expert business tips and advice delivered weekly. Plan, fund, and grow your business. Plan, fund, and grow your business Easily write a business plan, secure funding, and gain insights. This means that you will have to be innovative in the provision of superior services that sets you apart from your competition.

Having a good knowledge of customer preferences in addition to an organizational structure will profit you immensely. This is very important. After conceiving the idea of starting your Italian restaurant, the next logical thing to do is to carefully write your Italian restaurant business plan.

If you possess the necessary skills, then, by all means, but all the essential details of your business into the business plan. The business plan is the working document of the business; hence, you might want to pay close attention to every detail. If you do not have a thorough knowledge of writing a good one, seeking the services of experts in this field will be of great benefit.

Conduct a Feasibility Study. Without a feasibility study, you might be swimming in a crocodile-infested river. This simply means that there might be dangers for your business lurking on all sides. Uncertainties are not good for business. Going blindly into a business venture without proper examination might lead to your restaurant business hitting the rocks!

The location of your restaurant matters a lot to the success of the business. For a restaurant business like the Italian restaurant which targets a specific demographic population although such services are not limited to Italians only , your choice of location is very important.

It is therefore wise that you examine areas where the population of Italians is quite high. These will form your main target market. However, one thing to note is that you will encounter competition in these areas. The only way to thrive amid competition is to remain focused on providing innovative services while taking advantage of the weaknesses of your competitors. Do you how to set up an Italian restaurant?

What are the key items on an Italian restaurant equipment list? Seeking help from similar businesses might not be a bad idea. However, these businesses should not be those within your vicinity. Approaching Italian restaurants within your vicinity for advice is not wise.

You are likely to face resistance or get cold shoulders, as they are also trying to keep afloat. Italian restaurants outside your neighborhood should be your target. You are likely to get helpful tips on how to open and run an Italian restaurant successfully. Also, useful insights on customer behavior and favorite dishes will be transferred to you.

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Home-Style Catering as also grown by word of mouth. The couple also co-authors a home-style blog — attracting foodies nationwide and globally, swapping recipes, compiling the most sought after home-style comfort recipes, and identifying current trends, for example, providing expanded menus for children and for those with food allergies. The Wrights already have a customer base through their catering business and local blog visitors.

These customers will be the first to be contacted when they announce the grand opening of the brick and mortar restaurant. Jeff and Betty Wright selected the subject area for its restaurant primarily because of its location to the very busy intersection of Cherry Street and Camp Bowie. This will encourage families tired from a day of work to stop in for a home cooked meal they can enjoy — without the cleanup!

The Benbrook area is in great need of a family style restaurant. US consumer spending on services, an indicator of restaurant sales, rose 1. The average US retail price for diesel and regular gas, which influences discretionary consumer spending on eating out, rose US tourism spending for food services and drinking places, an indicator for restaurant revenues, increased 6. Consumers believe that meals at home are healthier and higher quality than eating at restaurants.

At THR, we will position ourselves as the premier home-style restaurant by preparing quality home cooked meals with simple wholesome ingredients. Jeff and Betty Wright will also provide home cooked fare that appeals to the current trends of healthier food and offer menu selections which will appeal to this group. THR will be positioned as the premier traditional home-style restaurant. We will do this by providing quality home style meals, prepared with quality ingredients at a reasonable prices.

Customers will enjoy the quaint surroundings inside with the wood tables and checkered table cloths. Our restaurant will provide a relaxed atmosphere and when customers walk in they will be greeted by warm smiles and greeted just as they were arriving home.

The chains have tried to create home-style restaurants but where they have failed is in the personal aspect of the business. And in light of this, a handful of chain restaurants are beta testing self-pay tables! Our customers will enjoy our standard menu fare, along with seasonal menus so that we can better take advantage of cost savings and stay current with some of the food industry trends.

At THR we plan to be the premier restaurant to work for as well. In fact, according to the Restaurant Association, nearly half of all adults have worked in the restaurant industry at some point during their lives, and more than one out of four adults got their first job experience in a restaurant. At THR we believe that our restaurant will provide job opportunities both for the entry level applicant was well as for the part-time worker searching for flexibly in job hours. We will pay our employees a competitive salary and believe we can do so by meticulously keeping our records, including daily review of the Prime Cost Report, and utilize Cost Accounting Systems, to prevent inventory shortfalls.

We will be proactive with our employees by scheduling regular performance reviews, and provide bonuses and other incentives to motivate our staff. We will also provide our employees with the most current training programs regarding safe food handling, and worker protection. Additional information regarding our employees is explained in Section 6. THR will also remain current with current industry marketing tends.

In addition to a website with our menu, map and driving directions, we will also have a Facebook page and utilize other social media such as Twitter. We will team up with Groupon and Yelp. Tactics: First create awareness— our signage on the front of restaurant will bring customers to us and once inside, we will immediately acknowledge the customer with the warmest and most sincere greeting and begin the service process anticipating repeat customers. Programs: Provide employee training on customer service and retention; offer ongoing training programs for employees keeping them current on industry trends and food safety.

Employ Mystery Shoppers. Employ the use of surveys both at the table and online. Because of our current expertise with vendors, and our excellent credit, we can negotiate better credit terms than say someone brand new starting a restaurant. We will also be able to keep our menu reasonably priced by offering menu items that take advantage of seasonal produce further reducing price.

Finally we will keep our prices in check by meticulous monitoring of our controllable expenses — keeping close eye on our Prime Cost Report and Inventory. By initially employing family members who will work for lower and reduced wagers, for example, we can further reduce our controllable expenses. We truly believe that your business is not only as good as your products meals but the quality of your staff as well.

Our staff is a reflection of us. Initially, we intend to employ our family members who will work for lower and reduced wages. Our long term goal is to hire team members that are truly hand selected and have the same honest to goodness family values we do. And unlike our big chain competitors, because of our lean size, we can turn on a dime when economically pushed and make changes quickly allowing us to be proactive. Whereas our corporate competitors have to adhere more closely to their company policies thus impeding their reaction time.

We realize the success of THR will have to be achieved by doing more that serving great food, and providing friendly service. We will utilize a marketing plan to build customer traffic. At THR we will continually strive to win more customers by being proactive rather than reactive in our marketing efforts and stay current with popular industry trends. We will achieve these goals by using the following:. THR will be the premier home-style dining restaurant in western Fort Worth.

We will offer reasonably priced meals, in a warm, relaxed and comfortable setting. At THR, cost accounting is important, since the profitability of individual dishes can vary significantly and will initially determine the cost of the menu items. We will take advantage of our excellent credit terms with our suppliers and will also update our menu to take advantage of seasonality for example in local produce items.

As a new start-up we can currently control employee cost by hiring family members who will work for low and reduced wages. Customer service is of the utmost importance. Customer surveys estimate that only 1 in 20 customers that have a problem in a restaurant will tell management about it. It will be our goal to provide a wonderful home-style meal combined with superior customer service. Training programs will include teaching materials to train our employees about service attitudes, customer perception and how to handle guest complaints.

Jeff and Betty will conduct periodic staff meetings intended to review policy, increase guest satisfaction and to keep a general line of communication between staff and management. All guest complaints will be acknowledged by the staff and referred to management. Programs will be in place for all types of guest complaints. More serious complaints will be documented and kept on file.

Customer feedback will be accomplished by customer surveys or the use of mystery shoppers. The growth is adjusted for inflation. With the addition of catering revenues, sales will increase by Table 5. We will encourage our employees to grow our customer base and provide incentives and regular bonuses to employees for referrals and repeat customers. These initiatives are still in the planning stages as we gear up to hire and staff. They will play an active role in our employee culture.

It is also anticipated that as we grow our catering business, along with our lunch business group, we will hire a sales director to facilitate this portion of the business. The sales director will be compensated similarly to their national peers national Restaurant Association. The State of Texas is a community property state.

Over time, the couple plans to form a Limited Liability Company. THR expects to hire 19 employees. Together, Jeff and Betty Wright will personally select each candidate. Each applicant will be rated and evaluated according to a pre-defined set of standards designed for each position. Background checks will be utilized for designated positions. Recruiting efforts will always center on referrals. Betty will initially be employed as the Kitchen Manager.

Initially Jeff and Betty will fill in many of the management gaps. Over time, they have plans to hire a sales director, a general manager, and a kitchen manager. To meet the gaps associated in payroll, inventory management, and cost accounting, the Wrights will purchase have considered a POS point of sale system that it simplifies communications between the kitchen and the wait staff.

Orders go through the computer, directly to the kitchen printer. Another benefit of a restaurant POS programs is that it can track everything from food usage, to the most popular menu items. Because the POS system acts as a time clock, it can also help prepare payroll — which will save some money in the bookkeeping department.

Along with the daily operations of running a restaurant, a POS system can organize profit and loss statement and sales tax. Table 6. Table 7. The majority of the costs are associated with the restaurant equipment, inventory and furniture and furnishings for the dining room. The loan is expected to be a fully amortizing 5 year term note secured by UCC filings on all furniture fixtures and equipment. This is further depicted in the Table Below and the Graph that follow:.

Table Break-Even Analysis. The profit and loss demonstrates modest increases in revenues over the three expected years with adjustments for inflation. Article Index: Restaurant Business Plan 2. Our Service Provide the warm and friendly service expected from a family-style restaurant creating an informal, comfortable environment which will make the customers satisfied and want to return again and again.

Every customer who comes in once should want to return, and recommend us. Word—of—mouth marketing is a powerful ally. Convenience is essential to us; we need to be close to our market because we are not trying to get people to travel to reach us. The restaurant will be open 7 days a week with hours as follows: Monday am — pm Tuesday am — pm Wednesday am — pm Thursday am — pm Friday am — pm Saturday am — pm Sunday pm — pm 2.

Local competitors within a five mile radius are as follows. Hedarys Restaurant — This is a full service family restaurant established in The food quality is average. Although the food offering does not compete directly with the subject, the restaurant targets the same neighborhood families and has been operating at the single location since Cracker Barrel — located along Interstate 30, the restaurant is not located within the target market area. The following systems will be used by management: Order Guide: The restaurant will use an item specific order guide to track order history and maintain designated levels of product in inventory.

First Research 4. First Research Wages form a significant proportion of operating costs. Cracker Barrel — Located along Interstate 30, the restaurant is not located within the target market area. Business Decision. Info 4. Combined 25 years in the restaurant industry Because owner has catering industry experience, he already has established a customer market and approved vendors Due to our small size, we believe we can provide exceptional quality by hand selecting our market specials when compared to our larger corporate competitors The same concept holds true in our staffing requirements, by hand selecting our employees we will strive to offer unsurpassed service when compared to our larger competitors 5.

Whereas our corporate competitors have to adhere more closely to their company policies thus impeding their reaction time 5. We will achieve these goals by using the following: Database: We will begin our campaign by marketing to our existing database of customers. We will email fliers announcing our grand opening. We will continually update our database by providing a fishbowl for business cards in the lobby and offer a weekly or monthly drawing.

Our restaurant team will also be active in the local community and we plan to take an active role by participating, sponsoring, and donating to local churches, sports clubs or teams in the market area. We will also strive to develop rapport with local business as a quick, comfortable lunch choice. In the future, we plan on establishing a marketing campaign to call on the local business in the market area, deliver samples, and encourage them to consider our restaurant as the restaurant of choice for their next business luncheon 5.

Quality employees make quality food, keep the restaurant cleaner, give better service, and stay employed longer because they like working at The Pasta House Co. We have found that friendly managers hire friendly crew people and friendly crew people attract customers. The objective is to purchase the current assets and leasehold improvements of the JD Drews restaurant and convert the existing restaurant to a profitable and successful Pasta House Co. I plan to duplicate the successful formula used at The Pasta House Co.

Using the same strategies and having an in-depth management crew to back me up will ensure outstanding results at this new fast-growing location. My objectives are as follows:. Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan. Don't bother with copy and paste. Get this complete sample business plan as a free text document. Download for free. Executive Summary executive summary is a brief introduction to your business plan.

It describes your business, the problem that it solves, your target market, and financial highlights. Start your own italian restaurant business plan Start your own business plan Start planning. Get the Bplans newsletter: Expert business tips and advice delivered weekly. Plan, fund, and grow your business. Plan, fund, and grow your business Easily write a business plan, secure funding, and gain insights.

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We will also provide information about your pricing by product or line of food items. Market Analysis: This important section describes the various market statistics and consumer trends in the Restaurant industry and explains how they support your Italian Restaurant concept. The purpose of this section is to show that the market conditions are favorable for launching your new Restaurant concept.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the Restaurant industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends: This sub-section explains the local market trends that are relevant to your particular Italian Restaurant business. Target Customers: In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis: We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses. Competitive Advantages: After looking at the competitive landscape, we will then show how your Italian Restaurant business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis: This section features a 4-quadrant table with explanations about how your Restaurant intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats. Marketing Plan : This chapter provides detailed information about your go-to-market strategy. Customer Acquisition: We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Management Team: It is very important to present the key people behind your Italian Restaurant project and thus we have dedicated a section for this very purpose. Hiring Plan: No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates. Key Milestones: To be able to launch and execute your Italian Restaurant project, you need to follow a set of actionable tasks with target deadlines.

This section serves this purpose. Financial Plan: Without a robust financial plan, your Italian Restaurant business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the Excel financial model accompanying your Restaurant business plan. The first year of operation is even detailed on a monthly basis.

PHC would be the perfect neighborhood restaurant in the perfect neighborhood. The Pasta House Co. Louis, and now has over 34 successful company and franchise locations in the United States and Mexico. PHC Fenton will have a prime location, great food, a proven concept, super franchise support, no competition, a senior management and crew, a fantastic neighborhood marketing program, a huge catering base to build on, personalized service in a warm Italian imported grocery store atmosphere, and the support of the community resulting in a highly profitable PHC restaurant in Fenton.

We do this by recommending add-on items that will enhance their dining experience. Our restaurant is clean and the quality is always high. We value the people who work for us. Quality employees make quality food, keep the restaurant cleaner, give better service, and stay employed longer because they like working at The Pasta House Co. We have found that friendly managers hire friendly crew people and friendly crew people attract customers.

The objective is to purchase the current assets and leasehold improvements of the JD Drews restaurant and convert the existing restaurant to a profitable and successful Pasta House Co. I plan to duplicate the successful formula used at The Pasta House Co. Using the same strategies and having an in-depth management crew to back me up will ensure outstanding results at this new fast-growing location.

My objectives are as follows:. Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan. Don't bother with copy and paste. Get this complete sample business plan as a free text document.